Featured

As one of the few remaining untapped markets in the world, Africa has come on to the radar of many international companies looking for additional revenues and a competitive advantage. However, the process of doing business in Africa is different to anywhere else in the world, and can prove difficult for the uninitiated.

Africa not for sissiesUnderstandably, organisations are turning to large repositories of data to uncover trends, statistics, and other actionable information to help decide on their next move, and are finding that the data available about African companies is usually patchy, at best.

“While many African countries are growing exponentially, the growth is coming off miniscule bases, making an understanding of where a particular company in a particular country is economically very difficult for anyone who has not had experience of how African business works,” explains Louise Robinson, Sales Director of CG Consulting, a lead generation company specialising in emerging markets. “The UN and the World Bank are continually pumping money into the continent to improve and boost infrastructure – physical and IT – but that infrastructure remains unreliable in many cases.”

She adds that doing business in Africa is very different to anywhere else in the world. “It’s a long and expensive exercise. You have to have a great sense of humour and lots of patience, especially since everything works on Africa time. Bandwidth, language and public holidays are a problem for companies who expect operations similar to the kind they have become used to elsewhere in the world. These factors all contribute to a confusing array of opportunities and obstacles, which have resulted in a general reluctance on the part of any but the largest companies in doing business in Africa,” she says.

She adds that in Africa and the Middle East, where emerging economies are growing rapidly, obtaining corporate data remains difficult due to the fact that businesses in these countries operate differently to those in established economies. International organisations looking to do business in Africa are finding a confusion of information, and many have been burned by buying databases with incorrect or incomplete information.

However, Africa is full of untapped opportunities. With a solution provider who has a foothold on the continent and who has an excellent understanding of all of the factors relevant to doing business in this complex environment, the prospects are endless.

“As with business anywhere, networking in Africa is vital. Getting to the right people will make or break any business opportunity, because making a sale comes down to how good a lead is. The fastest, simplest, and most cost-effective way to achieve a comprehensive understanding of a target market, and the details of the individuals responsible for making purchasing decisions within that audience, is purchasing a clean, well-managed and well-maintained database from a third-party database provider.”

Magazines

African Fusion

AfricanFusionAfrican Fusion, the official publication of the Southern African Institute of Welding (SAIW), aims to provide up-to-date insight into welding technology and the welding industry.

Capital Equipment News

Capital Equipment News is dedicated to the application of equipment and modes of transport that are used in the mining, construction, quarrying, and transport industries.

Construction World

ConstructionWorldConstruction World was first published in 1982 and has grown to become a leader in its field, offering a unique mix of editorial coverage to satisfy the diverse needs of its readers.

Electricity + Control

ElectricityandControlE + C publishes innovative, technical articles that provide solutions to engineering challenges in measurement, automation, control, and energy management.

Lighting in Design

LightingandDesignLighting in Design is a glossy, upmarket publication aimed at lighting professionals. It is the only B2B magazine in SA that is dedicated solely to the subject of lighting.

MechChem Africa

MechChemJanuary2017cover MechChem Africa supports African engineering and technical managers across the full spectrum of chemical and mechanical disciplines.

Modern Mining

ModernMiningEstablished in 2005, Modern Mining is one of SA's leading monthly mining magazines, noted for the quality and accuracy of its writing and the breadth of its coverage.

Modern Quarrying

ModernQuarryingModern Quarrying is firmly entrenched as a leading industry-specific magazine. It focuses on promoting the science and practice of quarrying and processing in southern Africa.

Sparks Electrical News

SparksElectricalNewsReadable and informative, Sparks Electrical News is the newspaper for those involved in installing and maintaining electrical supplies and equipment.

 
Full Name*
Invalid Input

Company Name*
Invalid Input

Your Email*
Invalid Input

Phone*
Invalid Input

Postal Address 1*
Invalid Input

Postal Address 2*
Invalid Input

Postal Code*
Invalid Input

Street Address 1
Invalid Input

Street Address 2
Invalid Input

Postal Code
Invalid Input

Town / City*
Invalid Input

Country*
Invalid Input

Magazine

Invalid Input

Invalid Input