Featured

Bobcat Equipment South Africa is aiming to grow its rental and aftermarket segments substantially. The company, part of the Goscor Group, has over 100 machines rented in the Johannesburg area alone, and will be using the strength of its brands to drive growth.

As part of its growth strategy, Bobcat Equipment is focusing on its service department, ensuring that machines sent for repair can be turned around as quickly as possible. “Our aftermarket proposition is the most important part of the business. This has to be world-class in order to attract customers who buy or rent machines from us to continue doing so, and to entrust us with all of their maintenance and service requirements,” says incoming Managing Director Barry Owen.

While the recent financial downgrades will impact on access to affordable financing for customers, Owen says the company has focused strongly on remaining as cost-competitive as possible in order to best serve the lower and higher ends of the market with premium, yet affordable equipment. In addition to its Bobcat-branded products, the company offers excavators, front-end loaders, and road equipment such as graders and rollers from Sany, a major Chinese OEM.

Bobcat focuses on rental growthTo date, Sany excavators have been available up to 33.5t, with the most common model being 21.5t. However, Bobcat Equipment has recently added a 50t for a major mining application. “Sany is an interesting challenge because it comprises such magnificent machines. How do you provide the necessary aftermarket support in order to uphold its reputation in the industry? There is no longer an issue of Chinese-made equipment being inferior to other brands from major OEMs,” Owen says.

“Currently there are only four Sany machines in the rental fleet. Obviously we are looking to grow that, not only to increase our share of the rental market, but to increase our brand exposure for Sany as well. Construction is probably the biggest sector we are focusing on here, in addition to smaller applications such as surface mining and civil infrastructure.”

He adds that Bobcat Equipment provides machines for multiple industry applications, including niche sectors such as agriculture. “Being part of the larger Goscor Group gives us a leading edge in the market. A construction site requires scaffolding, cranes, earthmoving equipment and access equipment, which gives us the opportunity to leverage both the Goscor Group and InServe to best exploit our synergies in being able to offer a complete solution at the lowest total cost.”

Image credit: http://www.sanyglobal.com/

Magazines

African Fusion

AfricanFusionAfrican Fusion, the official publication of the Southern African Institute of Welding (SAIW), aims to provide up-to-date insight into welding technology and the welding industry.

Capital Equipment News

Capital Equipment News is dedicated to the application of equipment and modes of transport that are used in the mining, construction, quarrying, and transport industries.

Construction World

ConstructionWorldConstruction World was first published in 1982 and has grown to become a leader in its field, offering a unique mix of editorial coverage to satisfy the diverse needs of its readers.

Electricity + Control

ElectricityandControlE + C publishes innovative, technical articles that provide solutions to engineering challenges in measurement, automation, control, and energy management.

Lighting in Design

LightingandDesignLighting in Design is a glossy, upmarket publication aimed at lighting professionals. It is the only B2B magazine in SA that is dedicated solely to the subject of lighting.

MechChem Africa

MechChemJanuary2017cover MechChem Africa supports African engineering and technical managers across the full spectrum of chemical and mechanical disciplines.

Modern Mining

ModernMiningEstablished in 2005, Modern Mining is one of SA's leading monthly mining magazines, noted for the quality and accuracy of its writing and the breadth of its coverage.

Modern Quarrying

ModernQuarryingModern Quarrying is firmly entrenched as a leading industry-specific magazine. It focuses on promoting the science and practice of quarrying and processing in southern Africa.

Sparks Electrical News

SparksElectricalNewsReadable and informative, Sparks Electrical News is the newspaper for those involved in installing and maintaining electrical supplies and equipment.

 
Full Name*
Invalid Input

Company Name*
Invalid Input

Your Email*
Invalid Input

Phone*
Invalid Input

Postal Address 1*
Invalid Input

Postal Address 2*
Invalid Input

Postal Code*
Invalid Input

Street Address 1
Invalid Input

Street Address 2
Invalid Input

Postal Code
Invalid Input

Town / City*
Invalid Input

Country*
Invalid Input

Magazine

Invalid Input

Invalid Input