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Keith Campbell, Director of the South African Wire Association (SAWA), says that South Africa has a reputation as a supplier of innovative, quality goods at competitive prices, and is recognised as a reputable trading partner not only in the sub-Saharan region but globally. “The country has a competitive, challenging terrain which ensures that quality products are the ones which succeed. This includes the successful export of wire rod and all the value added downstream products within the industry.”

SAWA to promote SA wire in GermanyThese value added products include wires of different grades and qualities, wire rope and strand, along with formed wire items like welded link chain, springs, nails and welding electrodes. “All of these products are exported globally, and have been for many years now,” Campbell says.

He adds that as an organisation that is specifically tasked to assist members to participate in global markets, creating an awareness of the importance and benefits of this export economic sector for the industry is essential. In keeping with this goal, SAWA has partnered with the South African Department of Trade and Industry (dti) to host a national pavilion at the Wire & Tube Exhibition in Dusseldorf, Germany, in April.

“Visitors to the National Pavilion at the Dusseldorf Exhibition Centre will easily be able to find a South African business to partner with. It’s the perfect opportunity for us to display what we are capable of producing for discerning clients. We see this exhibition as a significant opportunity to add value to the industry as a whole,” Campbell says.

“Our membership base includes large, medium and small manufacturers who are able to accommodate specific client requirements crafted from South African materials. All SAWA members are reliable, competent companies who adhere to the Associations Code of Conduct for international trade.”

SAWA will be in Hall 14, stand 14 G 46 at the Wire & Tube Exhibition.

Image credit: http://medianet.messe-duesseldorf.de/press/wiretube

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