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The Department of Trade and Industry (the dti) has arranged an Outward Selling Mission to Peru, aiming to develop export markets for South African products and services and to recruit new foreign direct investments into the country. The mission will see South African agro-processing, capital mining equipment and mining services companies exploring trade and investment opportunities in Peru.

SA trade mission to Kenya and Tanzania planned“This is the fourth mission to Peru that the dti has organised since the technical scoping mission that the dti undertook to Peru in 2013. This was aimed to scope the market and identify trade and investment opportunities for South African products and services. Previous missions to Peru have been successful in creating awareness about South African products and services, and have sparked market interest in complementary products and services in the region. The last mission which took place in 2016 resulted in 84 positive trade leads that were generated by the companies which participated in the mission,” says Minister of Trade and Industry, Dr Rob Davies.

“The mission to Peru will provide the South African companies with an opportunity to penetrate not only Peru but the Latin American market which is not only about Brazil, but more about the Pacific Alliance, a trade bloc that includes Chile, Colombia, Peru and Mexico. The bloc offers greater export and investment opportunities. Although Peru is smaller in comparison to Brazil, together with Colombia and Panama, it presents the best growth and market expansion opportunities in South America and the Caribbean.”

The South African representatives will attend a trade and investment seminar, business-to-business meetings and site visits to Lima-based companies operating in agro-processing, capital mining equipment and the mining services sectors. The mission will afford the South African companies with the opportunity to introduce their products directly to their target market and key industry players including importers, distributors and major retailers, the dti said.

Their participation has been funded by the dti through its Export Marketing and Investment Assistance scheme. The scheme forms part of the dti’s Industrial Policy Action Plan, which aims to grow the South African manufacturing sector in order to promote industrial development, job creation, investment and exports. 

International missions are one of the primary routes through which the dti tries to promote exports of South African value-added goods and services to increase market share in markets in various regions of the world, enabling South African businesses to access global markets and their value chains.

Bilateral trade between South Africa and Peru has shown significant growth, increasing from R827 million in 2016 to almost R1.5 billion in 2017.

Image Credit: Flickr/GovernmentZAhttps://www.flickr.com/photos/governmentza/25857975565

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