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Employer branding company Universum has published its annual World’s Most Attractive Employers (WMAE) results. This year sees Google topping the list for engineering and IT students as well as for business students.

Googles officesThese findings are based on research conducted using data compiled from more than 225 000 engineering/IT and business students from the world’s 12 largest economies, including China, Japan, South Korea, the UK, and the US. These students were asked to rank the companies they find the most desirable for employment. The local rankings are slightly different to the international ones, with Google remaining in the top spot, but Sasol and Eskom replacing Microsoft and Apple.

Engineering/IT students prefer industries where they can utilise their knowledge and skills the best. The software, computer services, multimedia industries (25%) are the most desired, followed by the aerospace and defence (21%), automotive (17%), technology hardware and equipment (16%), industrial engineering and manufacturing (16%) industries. Business students continue to strive for the management and strategy consulting (27%), financial services (25%) and banking (24%) industries.

For engineering and IT students, the rankings of consulting firms such as BCG, McKinsey, EY and PwC have gone up drastically compared to last year’s rankings, due to the increasing demand from these companies to undertake digital transformation. These companies, however, do not feature as prominently in the local results.

The survey covered a wide range of questions relating to future employment and career goals, as well as other attributes that make an employer attractive, like work-life balance.

Universum’s list of most attractive employers in South Africa, as ranked IT and engineering students, includes:

1             Google                                                                               

2             Sasol                                                                                  

3             Eskom                                                                                

4             Microsoft                                                                            

5             Transnet                                                                             

6             CSIR                                                                                  

7             South African Breweries                                                       

8             BMW Group                                                                        

9             Murray & Roberts                                                                

10           Aurecon                                                                              

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