Manufacturer of industrial blades and metrology equipment, Starrett, is celebrating 40 years of partnership with South African representative First Cut. “Today, in 2018, South African support for Starrett is stronger than ever, which is a tremendous accolade and endorsement of our quality and First Cut’s service and customer relationships,” says General Sales Manager of Starrett in the UK, Donald Miller.

FIRSTCUTfebruary2019StarrettAccording to him, Starrett sees South Africa as one of its largest global growth opportunities. This growth would be both in the blade business and in measuring equipment. Based in Jedburgh, Scotland, the company has invested in new manufacturing capabilities to augment and strengthen its suite of conventional cutting and measuring equipment.

Miller explains that Starrett and First Cut have followed similar growth trajectories during their decades-long partnership, with each looking to innovation and diversification of their product offerings to expand their operations. Throughout its existence, Starrett has developed new products in-house and acquired companies with products which would expand the company's offering. First Cut has adopted a similar policy, the most notable decision taking place in the early 2000s when it expanded from being a supplier of cutting consumables only, to being a distributor of world-leading cutting capital equipment.

“If one looks at Starrett and First Cut, both companies have followed a judicious yet robust growth policy. Firstly by adding products related to our respective existing portfolios, and secondly, through acquisition where the synergies and benefits are obvious. Importantly, our mutual dedication to quality has seen both our companies weathering previous economic cycles successfully,” Miller says.

“We need to know that that our local partners buy into the Starrett operational ethos, and will mirror what we do internationally in their own operation. Worldwide, First Cut really stands out as one of those in‑country partners with real synergy and buy‑in. We appreciate the vision, insight and effort which First Cut’s management has put into sustaining the Starrett brand through good and through challenging times. They have given us excellent local support and feedback, and have never taken the easy route - but rather, have always opted for quality and the proper way of doing things. In light of this, we look forward to a continued successful relationship with First Cut, and the prospect of growing our footprint in sub-Saharan Africa,” Miller concludes.


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