Powerscreen, one of the giants in the global crushing and screening industry, announced its intention to enter to the Chinese market at bauma China, Shanghai.
“We will leverage our strong global reputation and expertise to enter the Chinese market,” says Colin Clements, global product line director at Powerscreen.
Powerscreen will offer its comprehensive product portfolio of crushing and screening machinery that suits quarrying, sand and gravel, mining, demolition and recycling industries, contract crushing and screening companies, as well as the rental industry. First of its machines into China will enter the market in 2017.
“We see a requirement for Powerscreen products working in the small recycling business, medium size contractors and mine sites in China,” says Willie Yin, business development director, Powerscreen China. “While the Chinese market has traditionally used static crushing and screening equipment, we believe there is an expanding market for the mobile concept.”
The key to the success of the Powerscreen brand is the global distribution network. It has over 120 distributors operating globally providing local maintenance, education and support service to end users. “This dealer network is something we will replicate in China,” says Yin.
“At Powerscreen we believe understanding the customer requirements and application is a vital first step in the crushing and screening process. This allows for the correct solution to suit production requirements and will result in a positive return on investment for the customer,” adds Yin. As part of the entry strategy in China, an Applications Department has been established to provide the necessary guidance to the Chinese customers.