The original Hino truck dealership in the Imperial Group was located at a BP filling station site in Elandsfontein, an industrial area on the East Rand of Gauteng, South Africa. This site later became the early headquarters for the Imperial Group, while the truck dealership has now been relocated to a new site in Pomona after previous moves to Wadeville and Germiston.
“However, we are now looking at Hino Pomona as a new business situated in an industrial area that is rapidly growing in importance as more logistical warehouses are built there,” explains Mike Darroll, dealer principal at Hino Pomona, which is strategically situated in Maple Road, Kempton Park, alongside the busy R21 freeway and near the OR Tambo Airport.
“Obviously, we want to keep the customers that have been with this Imperial Hino dealership at its previous locations, but we also see a great deal of potential in the area in which we now operate.”
The new facility had its official opening recently and is already a busy place. It is, in fact, an upgraded and enhanced dealership on a site owned by the Imperial Group and occupied in the past by the Tyco Trucks division.
The revamping cost almost R2 million and the focus was on making the facility user friendly to ensure top quality customer service. There are 10 workbays and the height of the service centre has been increased to suit the taller modern trucks and trailers. A brake roller tester and diagnostics tester have been added to the equipment brought across from the Germiston facility.
A Parts Department with a substantial holding in replacement and service parts is an integral part of the new Hino Pomona dealership. An important offering by Hino Pomona is 24/7 servicing available by appointment which should find favour with fleet customers. The dealer also offers a mobile workshop which can service trucks at the premises of customers. Current throughput in the workshop is approximately 15-16 trucks a day.
The dealership is staffed by 34 people with 12 in Service, seven in Parts and four salespersons and a sales manager in addition to administrative staff.
Speaking at the official opening of Hino Pomona, Ernie Trautmann, vice president of Hino South Africa, said the new location opens great opportunities for the dealership to grow its customer base and challenged Darroll and his team to win the Hino Dealer of the Year trophy within the next three years.
Trautmann also stressed the importance of Hino Pomona as a strategic dealership in providing Hino Total Support to customers as Hino aims to increase its product range in the future and become an even bigger player in the local truck market.
Gert Koekemoer, MD of the Commercial Vehicle Division of Imperial Auto, also emphasised the importance of always putting the customer first.