Capital Equipment News

The 50:50 joint venture partnership between Cummins and Car & General (C&G), to be known as Cummins C&G Limited, will be fully operational in April 2017. Cummins C&G Limited’s region of responsibility will cover Kenya, Tanzania, Uganda, Ethiopia, South Sudan, Rwanda, Burundi, Djibouti, Eritrea, Somalia and Seychelles.

JV between cummins and caEast Africa, one of the fastest growing regions in the world, with an expected GDP growth rate of 6% over the next five years, represents a strategic growth opportunity for Cummins in Africa. The new partnership will consolidate the sales, service, and support of Cummins products in East Africa.

Car & General was first appointed as an approved Cummins distributor of Power Generation products in 2006. The company leveraged its existing network to establish a strong presence in Kenya, Tanzania and Uganda, gaining over 15% market share in the genset sector. Consequently, Car & General was soon awarded distribution rights for Cummins’ full range of products and services.

Cummins brings brand strength, technical expertise, as well as proven policies and processes to the new partnership, in addition to Car & General’s strong local market knowledge and experience. The new Cummins C&G business aims to deliver greater customer sales, service and support in East Africa.

“We view this as a critical milestone in the close business relationship we have developed with Cummins over the years. We believe our core business and community values are aligned, and see this partnership as a unique opportunity to solidify market leadership in our existing territories, and capture market share where we are still building our presence,” says Vijay Gidoomal, MD of Car & General.

“We are excited to partner with Car & General. Over the past decade, it has grown the Cummins distribution business in East Africa. We see untapped growth opportunities to expand Cummins’ customer support in the region,” says Gino Butera, MD and vice president of Cummins Africa Middle East.

Contact Capital Equipment News

Title: Editor
Name: Munesu Shoko
Email: capnews@crown.co.za
Phone: +27 11 622-4770
Fax: +27 11 615-6108

Title: Advertising Manager
Name: Elmarie Stonell
Email: elmaries@crown.co.za
Phone: +27 11 622-4770
Fax: +27 11 615-6108

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