Capital Equipment News

Mercedes-Benz Vans achieved a new record for unit sales in 2017 and for the first time passed the mark of 400 000 vehicles sold. The division has thus grown continuously for five consecutive years.

On the basis of initial December results, the division increased its overall wholesale unit sales by around 12% to a total of around 401 000 vehicles. All model series contributed to this growth with best-ever figures. Mercedes-Benz Vans also sold more of the van icon, the Sprinter, than ever before in its last full year before the launch of the new model.

Mercedes Vans

The strongest growth driver – in addition to the very successful fleet business – was once again the strong demand for the Vito van and the V-Class multipurpose vehicle. In 2017, both of those models were for the first time fully available in the world’s biggest vehicle market, China. The new Mercedes-Benz X-Class, the first pickup with the three-pointed star, was launched in November 2017. The division’s final figures will be announced at the annual press conference of Daimler AG on February 1, 2018.

Volker Mornhinweg, Head of Mercedes-Benz Vans: “Our ‘Mercedes-Benz Vans goes global’ growth strategy was very successful once again in 2017. Four consecutive record years represent an outstanding performance by our global team. I would like to express my sincere thanks to all of them. We have great plans also for 2018: With the new Sprinter, the most important market launch in the van segment from our perspective is coming up soon. We will now open up the digital era in this segment with this new model. With the new Sprinter, we will provide exactly those solutions in the vehicle that will help our customers make their business more efficient in a connected world – in the form of hardware in the vehicle and with new, connected services.”

“We are very satisfied with the start of our new Mercedes-Benz pickup in Europe. Customer response is extremely positive. We will launch the X-Class in further markets this year, and that will additionally boost our sales,” adds Mornhinweg.

Sales growth in all regions and many records set

Unit sales by Mercedes-Benz Vans increased in all regions in 2017 and numerous new records were set. In the EU30 region, sales increased by around 9% to around 273 300 vehicles (2016: 249 900), with an increase of around 10% in Germany to around 105 800 units (2016: 96 100) – both of these figures are new records.

There was growth also in the NAFTA region to the number of around 44 800 units sold (2016: 43 400, +3%), with the new record of around 34 200 vehicles sold by Mercedes-Benz Vans in the United States (2016: 33 700, +1%). The development of sales was positive also in Latin America, with significant growth of around 31% to around 16 400 units (2016: 12 500). Driven by the launch in China of the Vito and V-Class in 2016, unit sales there increased very significantly by around 75% to around 23 800 vehicles (2016: 13 600).

Successful start of sales of Mercedes-Benz X-Class

The new pickup from Mercedes-Benz was successfully launched in the first European markets in November 2017. By the end of the year, approximately 3 300 X-Class vehicles had been delivered – as planned, solely in Europe so far. Mercedes-Benz Vans will enter the markets of South Africa and Australia with the pickup in early 2018, to be followed by Argentina and Brazil in 2019.

Mercedes-Benz anticipates further growth potential for the high-volume midsize-pickup segment. According to estimates, the market will grow from its current size of about 2,2 million units per annum (2016) to 3,2 million by the year 2026 (+43%).

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Title: Editor
Name: Munesu Shoko
Email: capnews@crown.co.za
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Title: Advertising Manager
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