Eurolux has launched Euro Nouveau, a bespoke showroom concept that sees the designs of some of the foremost European lighting manufacturers exhibited in a luxurious new space at the Eurolux Head Office in Cape Town.
Euro Nouveau showcases the work of 12 to 14 hand-selected lighting designers, ranging from classics by Fontana Arte to the quirky pieces of modern Italian brand Slamp. The showroom’s custom design creates a stage for each brand’s work, showing off its functionality and style while complementing other pieces in the space.
From elegant styles of the 1930s and 40s to ultra-modern architectural designs, Euro Nouveau presents a carefully curated selection that ranges from the Bohemian Crystal Chandeliers of Iris Cristal to the natural inspired designs of Manooi and the minimalist work of Inarchi.
The simplicity of the concept adds to its exclusivity, with the space created so that each light really shines. The Euro Nouveau collection caters to every taste and style, from sophisticated old-world inspired pieces in crystal and glass, to modern architectural styles in marble, chrome and steel. The diversity is not limited to styles and materials, but is embodied in the colours of the pieces.
It was important to Eurolux to have a South African brand represented in the new space. It found a strategic creative partner in Carrol Boyes, the renowned local designer whose high-end home and lifestyle designs have been coveted by discerning buyers across the world for more than 25 years.
For Euro Nouveau, Carrol and her team have turned some of her most iconic designs into an exquisite range of floor, table, wall sconces and pendant lights. The pieces are distinctly African and quintessentially Carrol Boyes.
Eurolux has taken great care in selecting distribution partners for the Euro Noveau products across South Africa, and in Namibia, Botswana and Zimbabwe. These are typically lighting and decor traders that serve the niche categories to which the Euro Nouveau pieces appeal.
Euro Nouveau: www.euronouveau.co.za