MechChem Africa

Festo’s Adrian Bromfield talks about Festo’s modern drive to enhance the competitive edge for customers and the launch of the new Cabinet Guide Online tool.

Festo Adrian BromfieldFesto South Africa was founded in 1973 and has acquired a tremendous amount of experience and expertise in the African marketplace. In our 44 years of operation, we have never lost sight of the bigger picture. We don’t just focus on our operations in South Africa but on Africa as a whole. Africa has huge potential for automation and with the ever-increasing effects of globalisation, we understand the importance of giving our customers a strong competitive edge

Our motto says, ‘we are the engineers of productivity’. It’s a phrase that truly encapsulates the ideals of our organisation. We work with our customers to increase their productivity thereby helping them gain differentiation and making them globally competitive. This ‘productivity’ that we refer to is generated in a number of ways.

Ease of access

Over the past few years, we have transformed our business model to allow for more convenient access to the Festo product range throughout Africa. We’ve significantly increased our distribution channels to market. We’ve signed up large distributors such as RS Components, the Bearing Man Group (BMG) and Hyflo. This means that we have over substantially increased our distribution footprint throughout the continent.

We still have a strong and loyal network of representative distributors who are able to support more intensive technical queries on projects. Further to that, we have an additional 70 resellers nationally who stock our products. We ensure that all our distributors are trained so that they maintain a standard of technical support and product knowledge.

Our Online Shop serves as a popular and convenient option for customers to purchase our products.

Last but not least, we still have direct channels to market through our Sales Engineers, Contact Centre and our Outbound Sales division.

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Contact MechChem Africa

Title: Editor
Name: Peter Middleton
Email: mechchemafrica@crown.co.za or peterm@crown.co.za
Phone: +27 11 622 4770
Fax: +27 11 615 6108

Title: Editor
Name: Glynnis Koch
Email: mechchemafrica@crown.co.za
Phone: +27 11 622 4770
Fax: +27 11 615 6108

Title: Advertising Manager
Name: Brenda Karathanasis
Email: brendak@crown.co.za
Phone: +27 11 622-4770
Fax: +27 11 615-6108

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