Bobcat has announced the opening of a new distribution and spare parts centre for Europe, the Middle East and Africa (EMEA), located in Halle, Germany. As a result of a multi-million euro investment and utilising the very latest in warehousing and sorting technology, the new centre will ensure the speedy delivery of spare parts and other components to dealers and customers throughout EMEA.
Over time, the Bobcat dealer and customer bases in EMEA have grown rapidly, resulting in a significant increase in their needs and expectations. Currently, Bobcat has about 180 dealers in 75 EMEA countries. By investing in the new state-of-the-art facility in Halle, Bobcat will ensure the fastest service for the company’s dealers and their customers.
Located close to Leipzig Airport, the new 43 000 m² Bobcat Aftermarket Service Centre covers an area equivalent to 14 full-sized football pitches. Over 150 000 different spare parts and components are stocked in the new facility. These are delivered from Bobcat factories (in United States and Europe) and certified suppliers from around the world and made available directly to dealers and their customers in EMEA.
With a current fill rate of 95%, the new distribution centre has already exceeded the performance level planned for its start-up. The centre is also responsible for supplying aftermarket products to the Parts Distribution Centre (PDC) in Dubai, United Arab Emirates. The Dubai PDC supplies spare parts to Bobcat and Doosan Portable Power dealers in the Middle East and East Africa.
In addition to the excellent connections provided by Leipzig Airport, the door-to-door proximity with the DHL main European delivery centre and the motorway network on its doorstep, Halle was chosen as the location for the new building because of the strategic importance of the German market for Bobcat.
“With the high investment in the new distribution centre, we are also very clearly committed to EMEA as a region. The new center will enable us to supply our customers even faster and more flexibly with everything they need. With 130 new jobs created, we are confident we will provide the best service,” says Paulo Florindo, EMEA Aftermarket Senior Director, Doosan Bobcat EMEA.
